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Marketing collateral has changed over the years. Two decades ago, all you needed to boost your marketing efforts were a couple of brochures and a few flyers. Nowadays, the options can seem endless. So we created this marketing collateral guide to help you find the best marketing materials for your business.
We provide you with an overview of (almost) all existing marketing collateral and suggest when and how to properly create it.
But first of all, let’s make sure that we’re on the same page.
*What is Marketing Collateral?*
Marketing collateral describes a compilation of different media types, which is used to help improve the sales of a product or service. In the past, the term “marketing collateral” was mainly associated with brochures that were used to support the sales process.
But today, companies use marketing collateral to inform potential customers about their products or services, so this term now refers to both offline and online media.
The marketing message depends on the type of collateral you’re using. In general, you should concentrate on answering the following questions (among others):
What makes your product or service unique?
What are the benefits of using your product or service?
Why should people use your product or service?
Why is your product or service better than your competitor’s?
I know you want to have a look at our complete list of marketing collateral. Let’s dive into it. So, sit back and enjoy
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