Coles announced a partnership with British online supermarket Ocado in March to build an automated warehouse for its home delivery business. And last week it revealed 450 roles would go under a restructure at its Melbourne head office.

The company said it would slow the rate at which it opens new bricks and mortar stores, and will “optimise” its network by closing low-profitability outlets. Any new stores will be in areas with significant population growth.

Mr Cain said Coles would differentiate itself from competitors Woolworths and Aldi by having a leading online offer, its low-priced home brand products and by delivering better prices overall through the use of automation and technology.

“Our strategy will truly differentiate Coles in the Australian retail market, allowing us  to lead in online through an optimised network, as well as making Coles an own brand powerhouse and a destination for health,” he said.

“It will also provide long term structural cost advantages while making us Australia’s most sustainable supermarket.”

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